About Me
I’m an editor, writer, moderator and strategist with more than 15 years’ experience in journalism, including a decade in fashion media at Vogue Business and Drapers. My work has always centred on making complex ideas clear, engaging and useful — whether I’m writing a feature, editing a report, moderating a panel or helping a brand shape its narrative. I’m particularly interested in how to transform the fashion industry into one that is less extractive, exploring sustainability and circularity, new business models, shifts in consumer behaviour, and the technologies underpinning progress.
I’m comfortable working across deep technical topics as well as broader strategic ones, translating issues like AI, supply chain innovation, brand strategy, marketing and consumer insight into stories and conversations that resonate. At heart, I care about helping the fashion industry think more clearly about its future — and telling the stories that move it forward.
Services
1
Content
I write, commission and edit stories that cut through the noise — from sharp news analysis to long-form features and industry-defining reports. I bring structure, clarity and editorial instinct to every stage of the process, elevating ideas, guiding writers and delivering journalism that informs and shapes conversations.
2
Public Speaking
I moderate panels, host interviews and lead on-stage conversations that bring complex issues to life. With a warm, incisive style, I put speakers at ease while asking the questions audiences actually want answered. Whether interviewing senior leaders or steering high-stakes discussions, I create dynamic moments that elevate any event.
3
Strategy
I shape content strategies that clarify vision, sharpen messaging and reach the audiences that matter. I help brands and publishers define their narrative, build thought leadership, and create content with purpose and credibility — bringing structure, clarity and strategic direction to every project.
